The opportunity you've been waiting for
This is a marketing role with real commercial weight. You'll be shaping the campaigns that help nearly 2,900 independent funeral directors promote Golden Charter plans with confidence, and you'll see the impact in the numbers. The brief has real range: trade press one week, direct mail the next, a corporate partner campaign after that, with your own results analysis feeding back into what comes next.
How you'll make your mark
This is a channel marketing role built around partners, not consumers, and the strategy has to work on two levels at once.
What you'll own
- Build and run the communication plan that keeps funeral directors and intermediaries engaged, across trade press, social, internal channels, newsletters and direct mail.
- Develop acquisition and retention campaigns that keep Golden Charter the provider of choice for independent funeral directors and intermediaries, working closely with Product & Innovation, Comms and Data Insight.
- Build the annual campaign calendar and assets so funeral directors have an always-on way to promote plans, in peak periods and quiet ones.
- Develop corporate partner campaigns that help funeral directors connect with their customers at a local level.
- Build multi-layered B2B and B2B2C communications, then prove their impact with clear results analysis.
- Share the insight and best practice that positions Golden Charter as the partner with the sharpest expertise in the market, making plans genuinely easy to sell.
What's in it for you
- Salary: up to £47,000.
- Hybrid working: remote with one day a week at Golden Charter's Glasgow head office.
- A 35-hour working week.
- 28 days' leave plus flexible bank holidays and a buy/sell scheme.
- 6% employer pension contribution and life assurance at 4x salary from day one.
- Medicash health cover including dental, optical, physio, a virtual GP and a 24/7 EAP.
- £1,000 a year through Smart Flex, covering things like gym membership, retail discounts and car leasing.
- A weekly on-site massage, because campaign deadlines are real.
A bit more about Golden Charter
Golden Charter is one of the UK's largest providers of pre-paid funeral plans, working with a network of close to 2,900 independent funeral directors across the country. The business was set up by an association of independent funeral directors with one aim: protecting the future of local, often family-run funeral businesses. It's FCA-regulated, Glasgow-based, and trusted by over a million customers who've planned ahead through it.
That network is the channel this role markets to directly, which means the campaigns here carry real commercial weight from day one.
Denholm's take
What makes this one interesting is the channel itself. You're marketing to funeral directors who then market to their own customers, so every campaign has to work at both levels simultaneously. Few roles pair that kind of layered challenge with a salary and benefits package this strong.
If you've got solid CRM experience, a track record in campaign development and analysis, and you enjoy a brief that changes shape week to week, we'd like to talk. Get in touch for a confidential conversation.
