The opportunity you've been waiting for
South and East London is one of the most fertile territories in the UK for premium beer. Independent venues, destination bars, neighbourhood restaurants. The kind of accounts where range, relationships and knowledge of the product all matter.
This is a field sales role covering around 100 existing on-trade accounts, with real scope to grow volume, deepen relationships and bring new business into the fold. You will have full autonomy over your territory and the backing of a fast-growing premium branded beer portfolio that gives you something genuinely worth talking about when you walk through the door.
How you'll make your mark
- Manage and develop a portfolio of approximately 100 on-trade accounts across South and East London, including bars, restaurants and hotels.
- Drive volume growth by expanding product range and distribution within existing accounts, and identifying upsell opportunities as new products come to market.
- Prospect and win new business to extend distribution across the territory.
- Build and maintain a consistent call cycle, keeping relationships strong and opportunities visible.
- Execute promotions, product launches and events in collaboration with internal teams.
- Monitor competitor activity and market trends across the craft beer sector.
- Maintain accurate reporting, forecasting and pipeline management.
What's in it for you
- Salary plus annual performance-based bonus.
- All travel expenses covered.
- Full autonomy over territory and account management.
- Ongoing craft beer brand and industry training.
- A growing portfolio with genuine momentum behind it.
A bit more about this company
We've partnered with a premium beer distribution business with a portfolio built around some of the most compelling independent brands in the market. The focus is on the on-trade: bars, restaurants and hotels where product knowledge, relationships and consistent service make the difference.
The South and East London territory is established and active, with strong existing accounts and clear headroom to grow.
Denholm's take
This is a good territory with a strong existing base and a portfolio that opens doors. For someone who knows the South and East London on-trade scene and wants the autonomy to run their patch properly, it is a role worth a conversation. Get in touch to find out more.
