2 MIN READ
KEY TAKEAWAYS
- Discover emerging roles in digital transformation, AI, and purpose-led growth.
- Learn where your skills can make a real impact, from sustainability to healthcare.
- Find out how to break into new industries using your strategic mindset.
- Shape a career path that truly reflects your strengths and ambitions.
- Join our free candidate hub (Ride the Waves) for one-to-one advice.
Reading the room
Uncertainty can feel like a constraint, but it’s also a powerful catalyst. In this moment, businesses are rethinking their priorities, and with that comes fresh opportunities for those with the insight to spot them. The skills you’ve honed (strategic thinking, commercial acumen, and the ability to tell a compelling story) are as valuable as ever, just perhaps in different places than you’d expect.
Where growth lies now
Changing lanes isn’t always comfortable. It takes insight, a bit of bravery, and the right advice. If you’re wondering where your skills might make the most impact, here are a few areas where opportunities are emerging:
Digital and AI-Driven Growth
Companies are looking for talent who can connect the dots between data, human behaviour, and brand experience. They want people who understand that the digital journey doesn’t end at the click, it’s about creating lasting connections that drive loyalty and revenue.
Professionals who can bridge the gap between marketing and data science, or who have experience integrating AI into customer experiences, are particularly in demand. If you’ve worked with data analytics platforms, led digital transformation projects, or even just have a deep understanding of how to create seamless digital touchpoints, you’re already ahead of the curve.
PURPOSE AND SUSTAINABILITY
Purpose is now a profit driver, not just a PR exercise. Brands are realising that customers, employees, and investors all care about impact. According to a recent survey, nearly 60% of UK consumers say they would switch to a brand with a clear purpose, even if it costs more.
Companies are looking for talent that can tell authentic stories, align commercial goals with sustainability, and turn ethical principles into profitable growth. If you’ve ever helped a brand reposition itself around a purpose-led mission, or if you understand the metrics behind ESG reporting, this is a path worth exploring.
HEALTHCARE AND WELLNESS
The global wellness market is now worth over $4.4 trillion and continues to expand. Driven by an aging population, increased health awareness, and a surge in mental health support. Companies are not just looking for marketers. They want people who can build trust, connect emotionally, and simplify complex science into compelling narratives. If you’ve got experience in regulated industries, understand patient-centric marketing, or have worked on campaigns that require a deep level of empathy and insight, this could be a promising direction.
Commercial Strategy and B2B Growth
B2B isn’t just about long sales cycles and relationship management anymore. It’s increasingly digital, data-driven, and customer-centric. Companies want commercial strategists who can untangle complex buying processes, create value propositions that resonate across multiple decision-makers, and bring clarity to opaque markets. If you’ve helped build account-based marketing strategies, led sales enablement initiatives, or understand the nuances of enterprise selling, this is where your skills will shine.
Fractional Leadership and Consulting
For experienced professionals who prefer project-based work over full-time roles, fractional leadership is becoming a serious option. It’s a space where you can step in, make an impact, and step back without the baggage of corporate hierarchies. Many businesses are turning to fractional leaders to guide them through critical transitions, especially in the wake of restructuring or M&A activity. If you have a track record of driving change, mentoring teams, or solving complex problems at scale, this could be a way to leverage your experience while maintaining flexibility.
Transferring your skills beyond industry
You’ve probably already been told that your skills are ‘transferable’ and they are. But it’s not just about ticking boxes. It’s about finding the roles where your experience truly adds value. Think about:
- What problems have you solved that transcend sector boundaries?
- Where can your ability to see the bigger picture add the most value?
- Which industries are facing challenges that your experience can help overcome?
- How can your strategic mindset and commercial instincts drive growth in new contexts?
- What kind of work truly energises you, and where might that passion find a fresh outlet?
- How can you use your relationship-building skills to unlock new revenue streams or strategic partnerships?
- Where might your talent for translating complexity into clarity be most appreciated?
- What lessons from your past roles can you bring to organisations facing significant change or transformation?
- Which emerging sectors might benefit from your ability to craft compelling narratives and connect with diverse audiences?
- Are you ready to step into a role where your insights and leadership can have an immediate, measurable impact?
Charting a next move
This isn’t just a career pivot. It’s a chance to choose purpose over routine, impact over incrementalism, and strategic leadership over reactive management.
At Denholm, we get it. We’re here to help you make that leap. And now, you can connect with our Head of Commercial, Steph Buckley, for a one-to-one session in Ride the Waves, our free candidate hub. Sign up today for a session and let’s map out your next move, together.
