Tortoise and hare sitting next to one another
Share on linkedin
Share on twitter
Share on whatsapp
Share on facebook
Share on email

Four free competitive strategies for your business

Abraham Lincoln is often quoted as saying, “The best way to predict the future is to create it”. Google is certainly reaping the benefits of such an adage, but what if your company isn’t worth $120.9 billion (2018) ?

What steps can you take to boost your chances of success?

Play to your strengths

Many companies start out with one big idea – solving a problem or meeting a need. The most successful are willing to change with the times and seize opportunities as they arise. Great examples of this are Dropbox and Slack.

Originally conceived as a game that failed to catch on, Slack makers (Cal Henderson, pictured) later re-launched it as a chat app to take advantage of social media adoption. If you can be open-minded enough to see what your customers value about your product or services, even if that isn’t what you originally had in mind, you’re well on your way to future proof.

Be a leader instead of a follower

Who or what is the current voice of authority in your industry? Could it be you? As businesses have become more customer-centric they’ve realised how important it is to build trust first and then sell. Collaborative platforms like Udemy have made it easier than ever to position yourself as a leader rather than a follower.

Companies offering online courses not only develop niche audiences but build loyalty with existing customers too. If you don’t have a product to showcase, you could offer best practice training for developers or marketers or any other group that might value your services. An additional benefit here is the extra visibility you’ll receive, which brings customers and helps recruitment since we all want to work for brands with kudos.

Even if you’re not ready to offer an online course, you might consider volunteering your services to local start-up hubs, such as Entrepreneurial Spark or CodeBase. Mentoring or joining forces with community initiatives and charities are great for building brand recognition and encouraging a team mentality. Companies valued by their local market have staying power.

Be ready to react

Those who have a plan or at least a team ready to produce one when something big happens, (like Brexit), have realised the value of opinion. Taking a stance will not only distinguish you from the competition but also make you visible to new audiences.

Rather than waiting for news to break you can proactively monitor emerging trends, using sites like Mashable and Buzzfeed. In the same vein, look at the phrases the autofeed suggests when you search for a topic on YouTube. Such clues provide a constant source of inspiration – keeping your readable and shareable.

Smart companies reinvent the suggestions box

Idea sharing is the simplest way to keep your business moving. Denholm works across industries and with influencer bodies such as the Marketing Society to ensure we’re always better connected. What could we do for you?

OUR EXPERTISE TO YOUR INBOX

Get our expert tips, market insight and the odd news about Denholm Associates delivered straight to your inbox.

GET IN TOUCH

CONTACT US

Whether you’re ready for a move, looking to expand your team with either permanent or interim talent, or you’re interested in joining us, drop us a note. We’d love to hear from you.

CONTACT

If you’re a startup or a smaller SME, we recognise that high performing talent is crucial to power your growth, but cash also can be tight. So we tailored a recruitment solution just for you. Please give us a call or drop us a quick note here and we’ll get right back to you.

DOWNLOAD

Our Careering out of the crisis guide will give you some expert tips to start taking positive action towards a happier and more fulfilled working life.

DOWNLOAD

Get our best practice guide to successful virtual hiring and onboarding today.

CONTACT

If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.

CONTACT

If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.

CONTACT

If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.

DOWNLOAD

You can give us a call for more information about our Outplacement Support or you can simply download more details here.

DOWNLOAD

You can give us a call for more information about our Career Transitioning Support or you can simply download more details here.

CONTACT

If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.

GET HIRED

Opportunities await you...

Whether you're searching for a new role or interested in getting some market insight from one of our experts - we're happy to help.

FILL US IN

We deliver permanent and interim future-fit talent – creatively, sustainably and cost-effectively. Our end to end digital process starts here…

If you’d like our help, please give us a call or send us a quick brief. Our team are on standby to do the rest.

OPTIMISE

CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

LEVEL 1

Appears to...

  • Appearance
  • Expressiveness
  • Manner
  • Presence

LEVEL 2

Can do...

  • Knowledge
  • Acquired skills
  • Training
  • Experience
  • Education
  • Credentials

LEVEL 3

Will do...

  • Capability to learn
  • Aptitude
  • Attitude
  • Self-motivation
  • Stability
  • Persistence
  • Maturity
  • Temperament
  • Behaviour patterns