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The right CV for the job

Your CV is the written version of you. It’s your first chance to make a great impression and engage with potential employers. Just as you’d plan what to wear to an interview, your CV also needs thought and preparation.

Writing a CV can be intimidating for anyone. It’s difficult to know what to include, what to omit and how to make your CV stand out. An HR or hiring manager may only have 30 seconds to review it, alongside a number of others vying for the same attention, so your CV needs to make an immediate positive impact.

Why is a CV important?

• Although the world now has a variety of social media tools to choose from, CVs are still a standard first measure of a candidate’s abilities.

• Employers are looking for content that is relevant to the company and the specific role you are applying for, which is why presenting this information in a concise, grammatically correct, easy to read format is essential

• Hiring managers will initially be scanning for relevant key words, but the lay out of your information can be just as important in setting expectations of your talents ahead of any interview and can clearly communicate that you have the abilities required for the role

Elevate your CV

• Use action words to start each point, these enhance your CV making your statements and descriptions more powerful:


• Read what you’ve written out loud, and get someone else to double check your grammar and spelling

• Emphasise accomplishments and responsibilities, not just within skills and achievements but throughout the CV

• Use consistent layout to maintain the look of the page and a font that is easy to read such as Arial, Helvetica or Century Gothic

• Avoid lengthy CV’s (usually two sides of A4 is enough)

• Don’t lie, embellish or misrepresent your skills

• Use key words to highlight your skills but avoid slang, jargon, abbreviations and repetitions

• If you are including a photograph, keep it appropriate and professional

• If you’re applying for a creative role, then think creatively about your CV


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Head of Marketing for Vodka, Gin and RTDs

Denholm is delighted to be working in partnership with Loch Lomond Group to recruit a passionate, creative and strategically-minded marketing professional to the team. In this newly created role, the Head of Marketing for Vodka, Gin and RTDs will take full ownership for defining the direction the clear spirit brands take.

The role will offer the perfect balance of brand and trade marketing activities. Working with a category leading brand, you will have strong consumer branding knowledge which will allow to translate these brand activations into engaging brand stories and will help recruit the target audience into the brand halo. A strong commercial marketer, you will work with the Sales team to execute key marketing initiatives, ensuring that all brand executions produce a strong ROI through the P&L.

The Head of Vodka, Gin and RTDs is one of the most exciting roles available in the marketplace and will provide a solid platform for an adventurous and thought-provoking market leader to make a big impact in the category.

Head of Whisky Marketing

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.


If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.


If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.


If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.


You can give us a call for more information about our Outplacement Support or you can simply download more details here.


You can give us a call for more information about our Career Transitioning Support or you can simply download more details here.


If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.


Opportunities await you...

Whether you're searching for a new role or interested in getting some market insight from one of our experts - we're happy to help.


We deliver permanent and interim future-fit talent – creatively, sustainably and cost-effectively. Our end to end digital process starts here…

If you’d like our help, please give us a call or send us a quick brief. Our team are on standby to do the rest.


CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.


Appears to...

  • Appearance
  • Expressiveness
  • Manner
  • Presence


Can do...

  • Knowledge
  • Acquired skills
  • Training
  • Experience
  • Education
  • Credentials


Will do...

  • Capability to learn
  • Aptitude
  • Attitude
  • Self-motivation
  • Stability
  • Persistence
  • Maturity
  • Temperament
  • Behaviour patterns