Graham's The Family Dairy yogurt
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Attract fresh talent to family Food & Drink businesses

Scotland Food & Drink have set their #ScotFoodGoals to become a £30bn industry by 2030.

Scotland is full of brands, some more developed than others, steeped in family & Scottish heritage. MacSween, Simon Howie Food Group, Graham’s The Family Dairy, Border Biscuits, Baxter’s Food Group, Albert Bartlett, Mackie’s of Scotland and Walkers Shortbread are all brilliant examples of family businesses that have grown through developing strong brands, new product ranges and supplying into new markets, either domestically, internationally or online. Graham’s Family Dairy is a great example having successfully moved into new categories with the launch of ice-cream and now low-fat yoghurt.

No matter the size of business, ambitious growth requires dedication, resilience, determination and having the right people in the right roles.

Finding the right people to help realise growth plans is fundamental to the success of a business. It sounds easy, but actually, it can be hugely daunting for family businesses to ‘let go’ of a role to an ‘outsider’. Finding the right skill set is actually the easier part of the recruitment process, but finding a strong culture fit is often more challenging, and if not done correctly, can be massively disruptive, not to mention costly.

The key to success is working with people who take the time to fully understand your business, values and vision, and appreciate what your ‘2am moment’ is. Growing your business internationally, or even nationally, can be seriously hampered as potential candidates further afield may not be fully aware of your brand.

Finding the right talent can be a slow and frustrating process, but talent attraction tools such as our uniquely developed BrandBox can be a fantastic platform to raise awareness of your employer brand on a national and international level. Candidates need to be informed in a credible, knowledgeable and persuasive manner on what smaller, family businesses have to offer for their career progression:

• Candidates are exposed to entrepreneurs
• The opportunity to be a bigger fish in a smaller pond
• Exposure to the wider business and thus have far more, over-arching responsibility compared with a larger corporate business
• The opportunity to really make a difference and have much more accountability

A family business, like any business, can be a rollercoaster ride but with that comes excitement, rewards and satisfaction, and it is vital that your recruitment partner sells this to the right candidate as knowledgeably and as enthusiastically as you would yourself.

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Head of Marketing for Vodka, Gin and RTDs

Denholm is delighted to be working in partnership with Loch Lomond Group to recruit a passionate, creative and strategically-minded marketing professional to the team. In this newly created role, the Head of Marketing for Vodka, Gin and RTDs will take full ownership for defining the direction the clear spirit brands take.

The role will offer the perfect balance of brand and trade marketing activities. Working with a category leading brand, you will have strong consumer branding knowledge which will allow to translate these brand activations into engaging brand stories and will help recruit the target audience into the brand halo. A strong commercial marketer, you will work with the Sales team to execute key marketing initiatives, ensuring that all brand executions produce a strong ROI through the P&L.

The Head of Vodka, Gin and RTDs is one of the most exciting roles available in the marketplace and will provide a solid platform for an adventurous and thought-provoking market leader to make a big impact in the category.

Head of Whisky Marketing

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

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If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.

CONTACT

If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.

CONTACT

If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.

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CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

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