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Top social media sites for your brand

There are currently more than a billion websites worldwide – each clamouring for our attention. No wonder companies have shifted their focus to social media. It’s costs time rather than money and gives a direct line to customers, although standing out from the crowd is still a challenge. So, what’s your plan?

Choose wisely. All social channels are not created equal.

Most businesses start the year with their eyes fixed on increasing revenue by securing more customers. Some chase every new social platform, spreading themselves thinly. Those who make most impact, take the time to know their audience and the networks they’re already using, then focus their efforts there.

Where’s your community?

Humans are pack animals. We search for groups and brands that mirror our beliefs, inspire us and make us feel comfortable. To be considered, companies have to build caring, responsive online personalities and establish themselves where their customers can easily find them.

YouTube, not only is it the second biggest social media site, it’s the second largest search engine after Google. Over 90% of 18-44 year old internet users watch videos on YouTube and it has over 1.9 billion monthly active users.

Snapchat’s fleeting format appeals to the predominantly 13-24 years old using the app. It’s taken a hit since Instagram Stories was introduced and other addictive apps like TikTok but it still boasts 255 million monthly active users.

Facebook is still all about family and friends. It was the original sharing tool and the biggest users are females in their thirties. Fans don’t want to be sold to, but they do want brands to behave as friends, providing behind the scenes information, first looks and special treatment.

Twitter is the place for news, entertainment, sports, politics, and most importantly, almost real time customer service reviews! This is also the platform where journalists and media gauge public interest, solicit opinion and find the stories that matter.

LinkedIn was traditionally a tool for job seekers and business to business networking. It has an almost equal male/female audience but skews to the fifty plus category, providing a discussion platform as well as a place to showcase your authority in an industry.

Instagram has 1 billion monthly active users, with a higher female than male following. It communicates in pictures and tends to attract teens to late twenties. Since advertising has been introduced it hasn’t affected its popularity as a platform.

Pinterest lets you create virtual pin boards to share your world in images. This visually rich tool has fired imaginations across generations, with teens through to grandparents sharing and contributing daily.

Be authentic and watch out for the next big thing

Now that everyone with a smartphone in their pocket is able to share their experiences, your online personality has never been more important. New messaging apps and tools are always emerging to curb our cravings for real-time information. The year ahead promises to be just as exciting – which is great news for individuals and a continuing challenge for company reputations!

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Head of Marketing for Vodka, Gin and RTDs

Denholm is delighted to be working in partnership with Loch Lomond Group to recruit a passionate, creative and strategically-minded marketing professional to the team. In this newly created role, the Head of Marketing for Vodka, Gin and RTDs will take full ownership for defining the direction the clear spirit brands take.

The role will offer the perfect balance of brand and trade marketing activities. Working with a category leading brand, you will have strong consumer branding knowledge which will allow to translate these brand activations into engaging brand stories and will help recruit the target audience into the brand halo. A strong commercial marketer, you will work with the Sales team to execute key marketing initiatives, ensuring that all brand executions produce a strong ROI through the P&L.

The Head of Vodka, Gin and RTDs is one of the most exciting roles available in the marketplace and will provide a solid platform for an adventurous and thought-provoking market leader to make a big impact in the category.

Head of Whisky Marketing

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

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