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Top social media sites for your brand

There are currently more than a billion websites worldwide – each clamouring for our attention. No wonder companies have shifted their focus to social media. It’s costs time rather than money and gives a direct line to customers, although standing out from the crowd is still a challenge. So, what’s your plan?

Choose wisely. All social channels are not created equal.

Most businesses start the year with their eyes fixed on increasing revenue by securing more customers. Some chase every new social platform, spreading themselves thinly. Those who make most impact, take the time to know their audience and the networks they’re already using, then focus their efforts there.

Where’s your community?

Humans are pack animals. We search for groups and brands that mirror our beliefs, inspire us and make us feel comfortable. To be considered, companies have to build caring, responsive online personalities and establish themselves where their customers can easily find them.

YouTube, not only is it the second biggest social media site, it’s the second largest search engine after Google. Over 90% of 18-44 year old internet users watch videos on YouTube and it has over 1.9 billion monthly active users.

Snapchat’s fleeting format appeals to the predominantly 13-24 years old using the app. It’s taken a hit since Instagram Stories was introduced and other addictive apps like TikTok but it still boasts 255 million monthly active users.

Facebook is still all about family and friends. It was the original sharing tool and the biggest users are females in their thirties. Fans don’t want to be sold to, but they do want brands to behave as friends, providing behind the scenes information, first looks and special treatment.

Twitter is the place for news, entertainment, sports, politics, and most importantly, almost real time customer service reviews! This is also the platform where journalists and media gauge public interest, solicit opinion and find the stories that matter.

LinkedIn was traditionally a tool for job seekers and business to business networking. It has an almost equal male/female audience but skews to the fifty plus category, providing a discussion platform as well as a place to showcase your authority in an industry.

Instagram has 1 billion monthly active users, with a higher female than male following. It communicates in pictures and tends to attract teens to late twenties. Since advertising has been introduced it hasn’t affected its popularity as a platform.

Pinterest lets you create virtual pin boards to share your world in images. This visually rich tool has fired imaginations across generations, with teens through to grandparents sharing and contributing daily.

Be authentic and watch out for the next big thing

Now that everyone with a smartphone in their pocket is able to share their experiences, your online personality has never been more important. New messaging apps and tools are always emerging to curb our cravings for real-time information. The year ahead promises to be just as exciting – which is great news for individuals and a continuing challenge for company reputations!

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DIGITAL PROGRAM MANAGER

JOB TITLE

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

Sponsorship & Events Manager

The Loch Lomond Group are seeking a commercially-savvy Sponsorship and Events Manager to join the marketing team.

You will be responsible for developing Loch Lomond Group's sponsorship and events strategy and delivering a program of activities and partnerships that will support the business growth ambitions. Other responsibilities include managing renewals and negotiations, overseeing communication with sponsors as well as aligning business and market needs.

The Sponsorship & Events Manager is a key role in the business. We are looking for a dynamic, entrepreneurial and driven professional who has an understanding of how to build brand advocacy through sponsorship and events. You will ideally come from a marketing and sponsorship background in spirits or have a passion and understanding of the category and its nuances.

This is an incredible role and an exciting time to join one of the most talked about spirits companies in the marketplace. If you think you have the magic that they are looking for, get in touch today!

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Digital Channel
Development Manager

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Digital COMMERCE DIRECTOR

Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management.

Coming from an agency or consultancy environment, at Account Director level, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies
  • Attracting and retaining profitable clients across a range of sectors
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business
  • Curating, nurturing and managing a team of talented associates

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for several Communication Advisors to join our fast-growing team. You’ll have previous agency experience at Account Manager level and be passionate about delivering excellent results for clients.

You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors. Your expertise might lie in marketing, creative projects and digital content, turning bright ideas into impactful campaigns. Or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships.

Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Developing and delivering a wide range of project and campaigns
  • Creating compelling content that engages audiences and influences behaviour
  • Managing the delivery of creative, design and digital projects
  • Retaining and growing activity with existing clients by delivering exceptional results
  • Producing winning proposals and pitches to secure new business
  • Creating strong relationships with our clients, colleagues and associates
  • Delivering high-quality work on time and on budget and with passion
  • Actively measuring, evaluating and reporting performance

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • Exceptional writing skills and real attention to detail
  • Great client management, communication and presentation skills
  • An ability to work at pace across numerous clients and projects
  • Creativity, confidence and calmness under pressure
  • That you’re a strong team player, who can inspire colleagues to deliver great results
  • Excellent planning, prioritisation and project management skills
  • A delivery-focussed attitude
  • A desire to learn, develop and grow

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