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Talent mapping for success

What’s the average tenure in your company? We used to want a job for life, then we began to crave flexi-time positions and now as the lines between personal and working life fade, many have turned to making rather than taking a job.

Throughout this employment evolution, the most successful companies are those, which have focused on attracting and retaining the best talent to gain competitive advantage.

Know How

PwC has launched an online marketplace to tap into the ‘gig economy’. The last few years have seen a significant rise in the use of freelancers and independent consultants, across organisations of all shapes and sizes. This is no longer a quick fix, but rather a business decision to increase the flow of talent and avoid skills shortages.

To make the most of the gig economy you must first identify those areas that will have the biggest impact on your business. Many freelancers now work across industries, especially those in marketing, media and sales. Shared resources are likely to be more cost-effective and because of their temporary nature, can be quicker to recruit. The inevitable flip side is that demand for the best freelancers is high, so finding and keeping them engaged can be more time consuming than employing someone long term if you don’t have agency help.

Business incubators such as Entrepreneurial Spark, show the rising appetite for creating jobs and companies that match this emerging economy. Having a hybrid role across multiple organisations is now a viable career choice.


The companies that find it easiest to keep and gain talent are often those who’ve built their reputation on being innovative. This doesn’t have to mean cutting-edge technology, instead think alternative benefits, adaptive career structures, industry award wins and office spaces designed to promote collaboration rather than separation.

The result? Existing staff become your best advocates, reducing recruitment costs as they encourage like-minded individuals to perpetuate the company culture and success.


Even if your business isn’t quite ready for the gig economy, your employees are still your biggest asset. There’s a good chance your C-Suite is over 35 years old and the skills they provide are no less valuable.

Talent mapping for experience is not new, but how this wisdom is used can have a significant business impact. Traditionally appraisals kept firms informed of staff commitment and skills gaps, but many companies are now switching to continual performance management as an ongoing measure of success. Similarly, mentoring is best practice but reverse mentoring (where senior employees gain insight from more junior members), is gaining momentum. Sharing skills that might otherwise be lost or over-looked, builds trust and increases the flow of information and ideas. It’s no surprise to find strong links between good communications and a happy workforce.

Denholm have the ‘know how’. Considered innovators in our field and with almost 20 years in the market, Denholm consultants know where and how to find the talent you need to grow your business.


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Whether you’re ready for a move, looking to expand your team with either permanent or interim talent, or you’re interested in joining us, drop us a note. We’d love to hear from you.


If you’re a startup or a smaller SME, we recognise that high performing talent is crucial to power your growth, but cash also can be tight. So we tailored a recruitment solution just for you. Please give us a call or drop us a quick note here and we’ll get right back to you.


Our Careering out of the crisis guide will give you some expert tips to start taking positive action towards a happier and more fulfilled working life.


Get our best practice guide to successful virtual hiring and onboarding today.

Head of Marketing for Vodka, Gin and RTDs

Denholm is delighted to be working in partnership with Loch Lomond Group to recruit a passionate, creative and strategically-minded marketing professional to the team. In this newly created role, the Head of Marketing for Vodka, Gin and RTDs will take full ownership for defining the direction the clear spirit brands take.

The role will offer the perfect balance of brand and trade marketing activities. Working with a category leading brand, you will have strong consumer branding knowledge which will allow to translate these brand activations into engaging brand stories and will help recruit the target audience into the brand halo. A strong commercial marketer, you will work with the Sales team to execute key marketing initiatives, ensuring that all brand executions produce a strong ROI through the P&L.

The Head of Vodka, Gin and RTDs is one of the most exciting roles available in the marketplace and will provide a solid platform for an adventurous and thought-provoking market leader to make a big impact in the category.

Head of Whisky Marketing

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.


If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.


If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.


If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.


You can give us a call for more information about our Outplacement Support or you can simply download more details here.


You can give us a call for more information about our Career Transitioning Support or you can simply download more details here.


If you’d like to find out more please give us a call or drop us a quick note here and we’ll get right back to you.


Opportunities await you...

Whether you're searching for a new role or interested in getting some market insight from one of our experts - we're happy to help.


We deliver permanent and interim future-fit talent – creatively, sustainably and cost-effectively. Our end to end digital process starts here…

If you’d like our help, please give us a call or send us a quick brief. Our team are on standby to do the rest.


CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.


Appears to...

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  • Presence


Can do...

  • Knowledge
  • Acquired skills
  • Training
  • Experience
  • Education
  • Credentials


Will do...

  • Capability to learn
  • Aptitude
  • Attitude
  • Self-motivation
  • Stability
  • Persistence
  • Maturity
  • Temperament
  • Behaviour patterns