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Talent mapping for success

What’s the average tenure in your company? We used to want a job for life, then we began to crave flexi-time positions and now as the lines between personal and working life fade, many have turned to making rather than taking a job.

Throughout this employment evolution, the most successful companies are those, which have focused on attracting and retaining the best talent to gain competitive advantage.

Know How

PwC has launched an online marketplace to tap into the ‘gig economy’. The last few years have seen a significant rise in the use of freelancers and independent consultants, across organisations of all shapes and sizes. This is no longer a quick fix, but rather a business decision to increase the flow of talent and avoid skills shortages.

To make the most of the gig economy you must first identify those areas that will have the biggest impact on your business. Many freelancers now work across industries, especially those in marketing, media and sales. Shared resources are likely to be more cost-effective and because of their temporary nature, can be quicker to recruit. The inevitable flip side is that demand for the best freelancers is high, so finding and keeping them engaged can be more time consuming than employing someone long term if you don’t have agency help.

Business incubators such as Entrepreneurial Spark, show the rising appetite for creating jobs and companies that match this emerging economy. Having a hybrid role across multiple organisations is now a viable career choice.

Innovation

The companies that find it easiest to keep and gain talent are often those who’ve built their reputation on being innovative. This doesn’t have to mean cutting-edge technology, instead think alternative benefits, adaptive career structures, industry award wins and office spaces designed to promote collaboration rather than separation.

The result? Existing staff become your best advocates, reducing recruitment costs as they encourage like-minded individuals to perpetuate the company culture and success.

Experience

Even if your business isn’t quite ready for the gig economy, your employees are still your biggest asset. There’s a good chance your C-Suite is over 35 years old and the skills they provide are no less valuable.

Talent mapping for experience is not new, but how this wisdom is used can have a significant business impact. Traditionally appraisals kept firms informed of staff commitment and skills gaps, but many companies are now switching to continual performance management as an ongoing measure of success. Similarly, mentoring is best practice but reverse mentoring (where senior employees gain insight from more junior members), is gaining momentum. Sharing skills that might otherwise be lost or over-looked, builds trust and increases the flow of information and ideas. It’s no surprise to find strong links between good communications and a happy workforce.

Denholm have the ‘know how’. Considered innovators in our field and with almost 20 years in the market, Denholm consultants know where and how to find the talent you need to grow your business.

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DIGITAL PROGRAM MANAGER

JOB TITLE

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

Sponsorship & Events Manager

The Loch Lomond Group are seeking a commercially-savvy Sponsorship and Events Manager to join the marketing team.

You will be responsible for developing Loch Lomond Group's sponsorship and events strategy and delivering a program of activities and partnerships that will support the business growth ambitions. Other responsibilities include managing renewals and negotiations, overseeing communication with sponsors as well as aligning business and market needs.

The Sponsorship & Events Manager is a key role in the business. We are looking for a dynamic, entrepreneurial and driven professional who has an understanding of how to build brand advocacy through sponsorship and events. You will ideally come from a marketing and sponsorship background in spirits or have a passion and understanding of the category and its nuances.

This is an incredible role and an exciting time to join one of the most talked about spirits companies in the marketplace. If you think you have the magic that they are looking for, get in touch today!

FILL US IN

We deliver permanent and interim future-fit talent – creatively, sustainably and cost-effectively. Our end to end digital process starts here…

If you’d like our help, please give us a call or send us a quick brief. Our team are on standby to do the rest.

APPLY HERE:

Digital Channel
Development Manager

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Digital COMMERCE DIRECTOR

Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management.

Coming from an agency or consultancy environment, at Account Director level, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies
  • Attracting and retaining profitable clients across a range of sectors
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business
  • Curating, nurturing and managing a team of talented associates

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for several Communication Advisors to join our fast-growing team. You’ll have previous agency experience at Account Manager level and be passionate about delivering excellent results for clients.

You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors. Your expertise might lie in marketing, creative projects and digital content, turning bright ideas into impactful campaigns. Or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships.

Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Developing and delivering a wide range of project and campaigns
  • Creating compelling content that engages audiences and influences behaviour
  • Managing the delivery of creative, design and digital projects
  • Retaining and growing activity with existing clients by delivering exceptional results
  • Producing winning proposals and pitches to secure new business
  • Creating strong relationships with our clients, colleagues and associates
  • Delivering high-quality work on time and on budget and with passion
  • Actively measuring, evaluating and reporting performance

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • Exceptional writing skills and real attention to detail
  • Great client management, communication and presentation skills
  • An ability to work at pace across numerous clients and projects
  • Creativity, confidence and calmness under pressure
  • That you’re a strong team player, who can inspire colleagues to deliver great results
  • Excellent planning, prioritisation and project management skills
  • A delivery-focussed attitude
  • A desire to learn, develop and grow

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OPTIMISE

CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

LEVEL 1

Appears to...

  • Appearance
  • Expressiveness
  • Manner
  • Presence

LEVEL 2

Can do...

  • Knowledge
  • Acquired skills
  • Training
  • Experience
  • Education
  • Credentials

LEVEL 3

Will do...

  • Capability to learn
  • Aptitude
  • Attitude
  • Self-motivation
  • Stability
  • Persistence
  • Maturity
  • Temperament
  • Behaviour patterns