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Three steps to better employee motivation and engagement

What do Royal Bank of Scotland, UKFast and Qhotels all have in common? They’ve each run an Employee Motivation Day. Yes, it’s a real thing, though perhaps not yet a movement, created to inspire passion and appreciation for the greatest asset a company can ever have – its people.

The importance of company culture

While taking a day to consider what makes your employees happy is a great first step, results are likely to be short lived unless they are supported by the underlying company culture – that elusive intangible which either attracts or repels.

As the workforce gets younger and priorities move from job security to work/life balance, organisations are slowly realising the growing importance of factors such as brand reputation, company values and culture, in a candidate’s decision making process – whether a new recruit or a long term employee.

We buy into brands that match our personalities and seem to share our view of the world and we’ll continue to buy from them while they deliver on those perceptions. This holds true whether the brand in question is a cup of coffee or our next employer.

Leading by example

Management styles and structures go along way to creating and establishing company culture. Big companies have policies and procedures to help employees know what’s expected of them and present a united face to the world.

In smaller companies, hierarchical structures are alive and well and culture often evolves around the beliefs and expectations of those at the top. In such environments you’re more likely to find extremes, from extroverted start-ups where anything goes to ‘old school’ behavior, thinly disguising discrimination in all its forms.

Agencies tend to be more autonomous, bound by tight knit teams who develop their own code of conduct. Employees might work late nights and through weekends to meet client needs but the culture of competition and mutual support inspires loyalty rather than revolt.

Industry plays its part in company culture too. Financial services and law firms are normally quite reserved, while fashion houses and publishers exude an entirely different atmosphere. Each needs to resonate with candidates that can perpetuate the culture within – not just knowing the brand, but being the brand.

Lasting impressions

Richard Branson recently tweeted ‘respect is how to treat everyone, not just those you want to impress.’ In an increasingly competitive market to attract and retain the best talent, companies need to build trust above all else or risk the long lasting brand damage of employees making their frustrations public.

Denholm help shape company perceptions every day. They know how company culture affects perceptions and work closely with candidates and clients to ensure best fit on personality as much as qualifications. Established skills hunters, Denholm educate and guide throughout the recruitment and selection process.

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DIGITAL PROGRAM MANAGER

JOB TITLE

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

Sponsorship & Events Manager

The Loch Lomond Group are seeking a commercially-savvy Sponsorship and Events Manager to join the marketing team.

You will be responsible for developing Loch Lomond Group's sponsorship and events strategy and delivering a program of activities and partnerships that will support the business growth ambitions. Other responsibilities include managing renewals and negotiations, overseeing communication with sponsors as well as aligning business and market needs.

The Sponsorship & Events Manager is a key role in the business. We are looking for a dynamic, entrepreneurial and driven professional who has an understanding of how to build brand advocacy through sponsorship and events. You will ideally come from a marketing and sponsorship background in spirits or have a passion and understanding of the category and its nuances.

This is an incredible role and an exciting time to join one of the most talked about spirits companies in the marketplace. If you think you have the magic that they are looking for, get in touch today!

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Digital Channel
Development Manager

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Digital COMMERCE DIRECTOR

Communication Lead

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking to add a Communication Lead to our fast-growing team. You’ll be a trusted advisor to clients across several sectors in all aspects of communication, external affairs, marketing and issues management.

Coming from an agency or consultancy environment, at Account Director level, you’ll report directly to the Managing Director and be responsible for a small and busy multi-disciplinary team. You’ll have first-class project management skills, be solutions-driven and excellent commercial acumen too. Alongside the senior team, you’ll work to drive the strategic growth of Aspect.

Your core duties will include:

  • Working with the MD to develop and deliver growth strategies
  • Attracting and retaining profitable clients across a range of sectors
  • Leading the creation and execution of strategic communication programmes
  • Inspiring, leading and developing multi-disciplinary teams
  • Developing strong relationships with clients, colleagues and associates
  • Producing high quality pitches and proposals to secure new business
  • Curating, nurturing and managing a team of talented associates

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • 7+ years of senior leadership experience within an agency or consultancy
  • Outstanding writing skills and the ability to engage and excite an audience
  • An impressive track record of client attraction, retention and growth
  • The ability to thrive fast-paced environment managing multiple projects simultaneously
  • Strong influencing and leadership skills to motivate and inspire those around you
  • Excellent planning, evaluation and project management skills
  • To develop new processes, systems and ways of working to drive performance

Communication Advisors

We’re a passionate and professional team who thrive in issue-rich environment and we’re looking for several Communication Advisors to join our fast-growing team. You’ll have previous agency experience at Account Manager level and be passionate about delivering excellent results for clients.

You might be a specialist in PR and media relations who produces compelling editorial content across a range of topics and sectors. Your expertise might lie in marketing, creative projects and digital content, turning bright ideas into impactful campaigns. Or you might be a public affairs expert who understands the policy landscape and helps clients build influential relationships.

Whatever your specialism, you’ll be an excellent writer, full of creative ideas, with proven client management experience and the ability to provide expert advice our clients.

Your key duties will include:

  • Developing and delivering a wide range of project and campaigns
  • Creating compelling content that engages audiences and influences behaviour
  • Managing the delivery of creative, design and digital projects
  • Retaining and growing activity with existing clients by delivering exceptional results
  • Producing winning proposals and pitches to secure new business
  • Creating strong relationships with our clients, colleagues and associates
  • Delivering high-quality work on time and on budget and with passion
  • Actively measuring, evaluating and reporting performance

You’ll be a skilled communicator, interested and knowledgeable about the key issues shaping the external environment. In addition, to be considered for this role, you must be able to demonstrate:

  • Exceptional writing skills and real attention to detail
  • Great client management, communication and presentation skills
  • An ability to work at pace across numerous clients and projects
  • Creativity, confidence and calmness under pressure
  • That you’re a strong team player, who can inspire colleagues to deliver great results
  • Excellent planning, prioritisation and project management skills
  • A delivery-focussed attitude
  • A desire to learn, develop and grow

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CVs and interviews will take you to Level 2. Our behavioural profile will take you to Level 3, vital to identifying future potential.

LEVEL 1

Appears to...

  • Appearance
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LEVEL 2

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LEVEL 3

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  • Capability to learn
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