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THE HERALD: Diversity is at the heart of our recruitment agenda

Denholm Associates, specialist marketing recruitment agency, has posted a record increase in fee income during the first quarter of 2017 with increased activity across the financial services, food and drink, digital marketing and tech sectors in Scotland and across the UK.

With a market-leading position in Executive Search for marketing posts, Denholm is extending its reach to C-suite assignments – executives at the CEO, COO, CFO and CIO/CDO level – in addition to its traditional activity around CMOs and has also seen an upswing in non-executive director posts, senior advisory and interim roles.

With employer branding being a main theme of 2016 across Scotland’s corporate scene, Denholm is seeing signs that diversity in the workplace and the boardroom could be the primary recruitment theme if 2017. Founder and Chief Executive Nicki Denholm said, “While we will continue to focus on being the go-to agency when it comes to an organisation’s marketing function, we’re excited to be increasingly brought into the process of sourcing senior executives across other functions. In common with global trends, we’re also starting to see diversity moving up near the top of the corporate agenda.”

“We are bringing a fresh, new approach to executive search, drawing on our knowledge of marketing to help us bring the latest digital comms techniques to an old-fashioned industry often characterised by the old boy network, searching among a predictable and narrow range of candidates and lacking in diversity.”
Denholm plans to continue the roll-out of BrandBox following the success of the online tool which allows companies to build their own employer brand sites on the Denholm website. Clients that have used BrandBox include VisitScotland, Edrington, Velux and Maxxium and the Denholm team have been working with Liz Engelsen, former Head of Consulting & Strategy global branding powerhouse Interbrand in New York and London, to further expand and develop the product and service.

Meanwhile, long-standing employee Marisa Carroll has been appointed as COO and will work closely with Nicki Denholm as the agency moves into its next phase of growth.

Denholm Executive Chairman, John Denholm, said: “By combining ever closer client working relationships with continued investment in our people and technology, we believe we’ve got the right type of model for the market and our own growth ambitions going forward.”

Denholm was founded by Chief Executive, Nicki Denholm, in 2002 quickly becoming one of Scotland and the UK’s fastest growing specialist sales and marketing recruitment players. Clients include Standard Life, Tesco Bank, VisitScotland, The R&A, Beam Suntory and Skyscanner. The team currently totals 25 people in Edinburgh and Glasgow.

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Head of Marketing for Vodka, Gin and RTDs

Denholm is delighted to be working in partnership with Loch Lomond Group to recruit a passionate, creative and strategically-minded marketing professional to the team. In this newly created role, the Head of Marketing for Vodka, Gin and RTDs will take full ownership for defining the direction the clear spirit brands take.

The role will offer the perfect balance of brand and trade marketing activities. Working with a category leading brand, you will have strong consumer branding knowledge which will allow to translate these brand activations into engaging brand stories and will help recruit the target audience into the brand halo. A strong commercial marketer, you will work with the Sales team to execute key marketing initiatives, ensuring that all brand executions produce a strong ROI through the P&L.

The Head of Vodka, Gin and RTDs is one of the most exciting roles available in the marketplace and will provide a solid platform for an adventurous and thought-provoking market leader to make a big impact in the category.

Head of Whisky Marketing

Denholm are delighted to be working exclusively with Loch Lomond Group; one of the most exciting and fast-growing global spirits companies in the country. To assist with their growth ambitions, they are looking to recruit a commercially astute and strategic marketer to join their team in a newly created role, as Head of Whisky Marketing.

Reporting to the Chief Marketing Officer, the Head of Whisky will create and drive a comprehensive and strategic brand plan including positioning, range architecture and pricing strategy to allow delivery of the business growth ambitions. You will have a background of working with premium spirits and be confident in launching NPD and range extensions across the global marketplace, ensuring alignment to the brand values through promotional toolkits. In addition to a background in brand-building, with the consumer at the heart of global activations, you will have experience of leading brand communications across all platforms including digital, sponsorship, PR and Events.

The Head of Whisky will be a visionary thinker and will bring passion and enthusiasm to the role. You will have the ability to nurture and lead a high performing team to ensure that all strategic plans are translated into commercially successful activations.

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